How to Start a Blog on Instagram in 2023: 7 Steps for Beginners

How to Start a Blog on Instagram

You know Instagram is a social media behemoth. Did you know, it’s utilized by over one billion people monthly? Yep. It gives a big stage for both individuals and organizations to share their experiences and associate with their ideal crowd.

Starting a full blog on WordPress can be a great way to make money. But it can be a bit daunting. Many bloggers nowadays start on Instagram.

If you’re hoping to begin a blog on Instagram, this article has your back! We’ll show you how to appropriately start a successful blog on the platform so that it resonates with your audience.

Why Start a Blog on Instagram?

Showcasing your ideas, interests, and originality on Instagram is a fantastic way to reach readers. The platform provides the perfect environment for creative expression with its user-friendly interface, attractive visuals, and immeasurable audience size. You can start a blog on Instagram to:

  • Build your brand identity
  • Connect with like-minded individuals
  • Promote your products or services
  • Share your passion and expertise
  • Build a loyal following

How Do You Start a Blog on Instagram?

Step 1: Define Your Niche

Establishing a unique corner of the world for yourself on Instagram requires you to define your niche initially. Anything from fashion, food, travel, fitness, or business can be chosen as your area of expertise.

Determining what appeals most to you and specifying it in advance will help create an alluring content plan that speaks directly to anyone visiting your page.

Step 2: Optimize Your Profile

Establishing a strong and alluring Instagram profile is key to captivating followers and leaving a lasting impression. Here are some simple tips on how to optimize your profile:

  • Choose a username that reflects your brand or niche
  • Add a profile picture that is clear and recognizable
  • Write a bio that is concise, informative, and reflects your personality
  • Include a call-to-action in your bio to direct followers to your website or other social media profiles
  • Add a link to your online store in your bio
  • Switch to an Instagram Business Account to access additional features such as Instagram Insights and the ability to promote your posts

Two bloggers that do a great job sharing content on Instagram that I admire are Rob and Melissa Stephenson (Flea Market Flipper). Check out their profile for inspiration:

Flea Market Flipper - Bloggers on Instagram

Step 3: Create High-Quality Content

Quality content is vital to propelling your blog forward. Here are some brilliant strategies for producing captivating material and making use of the 2,200 character limit:

Post Regularly

Consistent posting is paramount to ensure your followers remain captivated and involved in what you offer. Aim for at least one post daily, making tweaks based on analytics of engagement levels.

Use Captivating Captions

Captions are a great way to give context and engage with your viewers. Make sure that the captions you write accurately portray your brand’s personality and tone and are relevant and exciting for readers. You have 2,200 characters to play with, but you don’t have to use them all to be effective.

Utilize Hashtags

Harness the potential of hashtags to extend your influence on Instagram. Make sure you use relevant tags related to your area of interest and brand and those with a high likelihood of being searched by your target customer base. #goodidea

Use AI to Help Generate Ideas

AI writing tools like ChatGPT can be great for coming up with ideas for your Instagram blog. The trick is to know the right prompts to use to get the best answers. ChatGPT, and other tools like can also generate full content for you. Just be sure to edit it heavily to your voice.

Create Reels that Compliment Your Main Posts

Finally, and maybe more importantly, you need to be creating short-form video reels to take advantage of Instagram’s full potential. They are pushing the reels heavily in the feed and so you’re wasting a chance to grow your account if you ignore this function.

Step 4: Engage with Your Audience

Connecting with your audience is paramount to ensure your blog flourishes on Instagram. Here are some great ideas to establish meaningful interaction:

  • Respond to comments and messages promptly
  • Ask questions and encourage feedback from your followers
  • Host Instagram Live sessions or Q&A sessions to interact with your followers in real-time

Step 5: Network with Other Bloggers and Influencers

Instagram Bloggers at FinCon

Are you looking to expand your reach, gain followers, and create content with others? Networking with other bloggers and influencers is the ideal solution! Here are some great tips to get started:

  • Attend Instagram events, niche events like FinCon, and local meetups
  • Engage with other bloggers’ and influencers’ content by commenting and sharing their posts
  • Collaborate on content, such as guest posts or joint Instagram Live sessions

Step 6: Track and Analyze Your Performance

To accurately assess your progress and locate areas for development, monitoring and measuring your performance is crucial. The following are some metrics you should keep an eye on:

  • Follower growth rate
  • Engagement rate (likes, comments, shares)
  • Reach (the number of unique users who see your posts)
  • Impressions (the number of times your posts are viewed)
  • Click-through rate (the number of clicks on your profile link)

Instagram Insights is a powerful built-in analytics tool that enables you to monitor your performance on the platform.

Step 7: Monetize Your Blog

You can turn your passion into a lucrative business by monetizing your blog! Here are some excellent tips to get started:

Sponsored posts: Partner with brands to promote their products or services. DIY or collaborate with other bloggers or influencers on paid partnerships or sponsored content.

Affiliate marketing: Promote products or services and earn a commission for each sale made through your unique affiliate link.

Sell your own products: Sell physical or even digital products or services, such as e-books, courses, or coaching services. Need your own online store? We recommend Square Online. With Square you can start an online store for free.

Visit Square Online

Common Mistakes to Avoid with an Instagram Blog

Launching a blog on Instagram can be intimidating, and it’s easy to commit some errors while doing so. To ensure you’re taking the proper steps in this journey, here are several missteps to watch out for:

  1. Posting low-quality or irrelevant content
  2. Not engaging with your audience
  3. Overusing hashtags or using irrelevant hashtags
  4. Buying followers or engagement
  5. Not disclosing sponsored posts or partnerships


Establishing an Instagram blog can be a gratifying journey with the right approach.

Defining your niche, optimizing your profile, producing premium content, connecting with followers, building relationships with fellow bloggers and influencers, monitoring progress data points, and monetizing your blog is essential for success.

FAQs About Starting an Instagram Blog

Do I need a lot of followers to start a blog on Instagram?

You can create a successful blog on Instagram even with only a few dedicated followers!

Do I need a professional camera to take photos for my blog?

No, you can capture stunning photos with your smartphone camera!

How often should I post on Instagram?

Regularly posting content is a great way to engage with your audience, so start by aiming for at least one post daily. Then, alter the frequency based on how much engagement you receive!

Can I monetize my Instagram blog without a large following?

You can generate income from your blog by offering sponsored posts, affiliate marketing campaigns, and selling digital products or services.

How do I disclose sponsored posts or partnerships on Instagram?

Make sure to include the hashtag #ad or #sponsored when posting sponsored content or announcements of partnerships – it’s a great way to be transparent and honest with your audience.

Similar Posts